OutKick The Tailgate
A Season Summary
Challenge
Pull off College Gameday at a fraction of the budget
Outkick the Tailgate is a weekly show about college football. Hosted by Chad Withrow, Jonathan Hutton, and Jill Savage, the show is a nationally popular college pre-game show with appearances by Outkick founder, Clay Travis, and featured guests, Trent Dilfer, Warren Moon, and Kix Brooks to name a few. The owners of OutKick, FOX, needed a production company that could do it all: from strategy, creative, video production, live streaming and marketing, to pull of a College Gameday like experience at a fraction of the budget.
Solution
Savage Media came aboard to handle all aspects of production including multi-camera sets, cinematography, livestreaming, graphic design, as well as social media marketing and distribution. Launching the show from scratch, Savage Media was able to work with FOX’s smaller budget while pulling off a show that resulted in…
Results
13.9 Million Organic Impressions
By leveraging Savage Media’s internal marketing team in conjunction with on-site video production and livestreaming, the show generated 13.9M total impressions and 1.4M Views.
Services
Video Production
Graphic Design
Cinematography
Set Design
Livestreaming
Marketing Activation
Social Media Marketing
Strategy
Project Management
Brand Integration