Refining the Art of Togetherness with Loews Hotels
Branding and Lifestyle Campaign
Lowes Corporation traces it’s roots to 1946 with brothers Laurence and Robert Tisch. Loews soon became known as a premium hotel and hospitality brand. Fast forward almost 75 years and it was important for Loews to develop a story to communicate the past and present culture of the company to future employees.
Bringing a wide range of services including marketing strategy, script writing, as well as overall cinematography and video production, allowed us to partner with them in a way unique to Savage Media. We partnered with Loews to tell the history of the Tisch family and the principles they believed in and how those founding principles carry forward to this day and beyond.
Flying to New York to meet with Jon Tisch and his team personally, we were able to further highlight the company’s growth strategy for team members. By leveraging Savage Media’s internal marketing team in conjunction with on-site video production and project management, we were able to strategize, concept and produce a story of culture and history that stood up to the premium branding of Lowes themselves.